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Research papers

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune
Companies: Viacom International Media Networks, Tapestry
September 8, 2019
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Citation

Kurz et al. (2019a, September 08). Standing out from the crowd. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/standing-out-from-the-crowd


Research papers

"Un-mommed": Can moms and their families survive?

This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jane Gould, Andrea Strauss, Wynne Tyree
Company: Viacom International Media Networks
September 13, 2012
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Citation

Gould, Strauss and Tyree (2012a, September 13). "Un-mommed": Can moms and their families survive?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-un-mommed-can-moms-and-their-families-survive-


Research papers

The kids are alright! The global family today

Family fusion, cohesion and roles have changed rapidly in recent times, unlike previous generations, decision making within families across a wide range of issues and brand purchase is almost entirely collaborative. The generation gap is closed and...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Noel Gladstone
Company: Viacom International Media Networks
May 3, 2012
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Citation

Gladstone, N. (2012a, May 03). The kids are alright! The global family today . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-kids-are-alright-the-global-family-today-


Research papers

We got a crush on you(th)!

Generation Y (aged 15-30) is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous generation X and their impact on society will soon surpass the Babyboomer's largely documented...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Simona Sbarbaro, Elias Veris, Tom De Ruyck, Joeri Van den Bergh
Companies: InSites Consulting, Viacom International Media Networks
November 13, 2011
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Citation

Sbarbaro, Veris, De Ruyck and Van den Bergh (2011a, November 13). We got a crush on you(th)!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/we-got-a-crush-on-you-th-


Research papers

MTV seeding lab

The presentation describes a new methodology -Seeding Lab- and its application to a qualitative survey for MTV Italy. Seeding Lab combines the spontaneous approach of a web environment and traditional qualitative ethnographic techniques. Members...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Cinzia Paterlini, Simona Sbarbaro
Companies: Teleperformance Knowledge Services, Viacom International Media Networks
November 16, 2010
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Citation

Paterlini and Sbarbaro (2010a, November 16). MTV seeding lab. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mtv-seeding-lab


Research papers

Inspiring change

Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent. The industry (clients and agencies) have accepted that metrics are weak and the self-report...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Alison Bryant, Brian Levine, Lauren Weinberg, Marjan Massoudian, Devra Jacobs
Companies: Innerscope Research, Viacom International Media Networks
October 29, 2009
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Citation

Bryant, Levine, Weinberg, Massoudian and Jacobs (2009a, October 29). Inspiring change. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/inspiring-change


Research papers

Me, myself and I

The question 'who am I?' is especially pertinent during adolescence. MTV Networks wants to understand identity construction among youngsters aged between 13-17 in a changing media landscape. The rise of social networks and other new internet...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Joeri Van den Bergh, Veerle Colin, Annelies Verhaeghe
Companies: InSites Consulting, Viacom International Media Networks
November 20, 2008
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Citation

Van den Bergh, Colin and Verhaeghe (2008a, November 20). Me, myself and I. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/me-myself-and-i


Research papers

Serious play

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for...

Catalogue: Innovate 2008
Author: J. Alyson Bryant
Company: Viacom International Media Networks
June 16, 2008
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Citation

Bryant, J. A. (2008a, June 16). Serious play. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/serious-play


Research papers

A great partnership

This paper presents an internationally validated study proving that the right brand and the right media venue produce increased sales and that it can be measured, before media is bought. This innovative approach examines two Latin American brands and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Robert Passikoff, Noel Gladstone
Companies: Viacom International Media Networks, Brand Keys, Inc.
June 1, 2008
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Citation

Passikoff and Gladstone (2008a, June 01). A great partnership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-great-partnership